Ethical Email Marketing
There are variety of ways where you can reach and access your customers, email marketing is one big marketing strategy which should not be missed, reason behind email marketing are various, lets deep dive to have a clear understanding of Email marketing. You would find a lot of colleagues or people understanding of marketing claiming that email marketing doesn’t exist anymore. Here I will try to prove that’s it’s just not the case. Probably if you are not email marketing business then you are on the losing side. Let’s take a dive in.
1: Personalized content
Customer’s received personalized communications always grab attention and customers feel valued.
2: Large Number of Audience
With email marketing you can reach to millions of customers very quickly right into their inboxes. You can reach 1000s or up to millions of customers very quickly delivering your marketing s
3: Trackable
Email marketing is very conducive to track measurements. With the right tools to measure the effectiveness of email campaign. With proper segmentation email market a marketer can determine the potential audience.
4: Increase the traffic to your website.
Using email marketing campaign, more traffic to your website can be sent resulting in the SEOP improvement. Email marketing also keeps the audience level of engagement intact.
There are a lot of benefits to utilize email marketing and its getting stronger with the passage of time but as a marketer it is important to remain stick to ethical marketing campaigns, customers are important and we as a marketer cant cross the line, there are few cons also email marketing.
1: Spam
Your heavy campaigns or sometimes landing in your target audience you can be marketed as spam also. Email could be marked as spam and directly gets the delete button if they are already facing lots of email marketing campaigns and are not happy for full inbox.
2: Wrong Target Audience
Having loads of email lists can’t guarantee a success in campaign. As a marketer it is an important task to review closely where potential leads are present before heading on to a successful campaign.
3: Less creative
In Email marketing there is limited choice of being creative, audience cannot have much of visuals and contents, it is very likely that you as a marketer find yourself less creative and challenged to create such a powerful text and images to pull audience.
As a marketer it is important to remain ethical in practice and ethical marketing builds the reputation of the business and lasts more in the business and heart and minds of customers.
Written By : Moniza Shafi (omni tribe UK)